Stop Raising Prices. Start Setting Them.
Download the free Breaking the Price Ceiling field guide - the three moves that grow margin without another across-the-board increase.
Stop Raising Prices. Start Setting Them.
Download the free Breaking the Price Ceiling field guide - the three moves that grow margin without another across-the-board increase.
Why It Matters
Veterinary revenue has grown four years running while visits have fallen — growth that came almost entirely from price. Another across-the-board increase is now the one move that genuinely would cost us patients, and most owners know it. So we freeze everything instead.
“We are not afraid of losing money. We are afraid of being the person who charged too much for something a family loves.”
There is a way through, and it isn't a bigger increase. It starts with the two moves almost nobody makes, and ends with the fee schedule — in that order, for a reason.
Why It Matters
Veterinary revenue has grown four years running while visits have fallen — growth that came almost entirely from price. Another across-the-board increase is now the one move that genuinely would cost us patients, and most owners know it. So we freeze everything instead.
“We are not afraid of losing money. We are afraid of being the person who charged too much for something a family loves.”
There is a way through, and it isn't a bigger increase. It starts with the two moves almost nobody makes, and ends with the fee schedule — in that order, for a reason.
What’s Inside
This practical field guide gives you:
Eight Things That Are Negotiable
What suppliers will move on besides the unit price - and the words to use.
The Three Percent Nobody Negotiates
Card processing, and the three ways to handle it. One of them is a mistake.
Three Prices Instead Of One
Why the client who stays and declines now costs more than the one who leaves.
Shopped vs. Unshopped Fees
The twelve prices clients compare, and the hundreds they never look at.
Four Worksheets
Your own numbers, filled in by the
end of the week.
Shopped vs. Unshopped Fees
The twelve prices clients compare, and the hundreds they never look at.
Four Worksheets
Your own numbers, filled in by the
end of the week.
Get the Field Guide Today - Free
Written for owners of larger independent practices. Instant access, no fluff, just practical tools you can apply immediately.
No sales calls unless you ask for one.
Get the Field Guide Today - Free
Written for owners of larger independent practices. Instant access, no fluff, just practical tools you can apply immediately.
No sales calls unless you ask for one.