You can’t raise prices
… again.
And you don’t have to.
Even the most successful practice owners in the country struggle with the question of pricing. So we created a playbook to help solve the problem - the three moves that grow profit without another across-the-board increase.
You can’t raise prices
… again.
And you don’t have to.
Even the most successful practice owners in the country struggle with the question of pricing. So we created a playbook to help solve the problem - the three moves that grow profit without another across-the-board increase.
Why It Matters
Four years of rising prices. Four years of falling visits.
The growth came from price, and that road has run out.
So we freeze. We hold every number still, because getting one wrong feels worse than earning less.
“We are not afraid of losing money. We are
afraid of being the person who charged too
much for something a family loves.”
Nobody taught us this part. Years of medicine, and not one hour on what to charge for it. So the fee schedule becomes the one decision we never actually make.
And here is the sting. The client we were protecting never looked. Our own team did — waiting on a raise the profit could not cover.
Why It Matters
Four years of rising prices. Four years of falling visits. The growth came from price, and that road has run out.
So we freeze. We hold every number still, because getting one wrong feels worse than earning less.
“We are not afraid of losing money. We are afraid of being the person who charged too much for something a family loves.”
Nobody taught us this part. Years of medicine, and not one hour on what to charge for it. So the fee schedule becomes the one decision we never actually make.
And here is the sting. The client we were protecting never looked. Our own team did — waiting on a raise the profit could not cover.
Three Moves, in the Order They Actually Pay
Stop paying what your suppliers ask
Eight things are negotiable and the unit price is only the first. Volume brackets you may be a few hundred units short of. Rebates you already earn and never claim. A written cap on annual increases.
Costs nothing. Starts with one phone call.
Give clients three options for care, not one
The client who stays and declines now costs more than the client who leaves. One price makes them decide yes or no. Three options let them decide how much.
The medicine is already in the building.
Then, and only then, the fee schedule
The dozen fees clients actually compare, and the several hundred they never check. It is the familiar work, and it is third for a reason.
Precision, not another blanket increase.
What’s Inside
Or Skip the Reading and Talk to Another Owner - Get the Real Deal
If something in the guide raises a question you would rather talk through than read about, the person to speak to is Dr. Michael Warren, co-founder of Transitions Elite. Michael has owned and run practices himself. He has made most of the decisions in this guide, and got a few of them wrong before he got them right.
These conversations are confidential and they are not sales calls. Nothing gets logged, nobody follows up afterwards, and you don’t end up on a list. Owner to owner, for as long as it is useful.