A male veterinarian in his early sixties in a worn lab coat at a plain wooden desk in a small rural…

Key takeaways Rural does not mean small or automatically discounted. A substantial companion-animal general practice can attract strong interest when its earnings, local demand, staffing history, and operating model are clear. The catchment must be demonstrated, not described. Client addresses, drive-time patterns, rebooking, referral flows, and new-client sources show why the practice works in its…

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A male veterinarian in his fifties in navy scrubs at a practice office desk in the evening, looking DOWN at a…

Key takeaways Declining revenue alone does not make a practice automatically unsellable. Buyers examine why the top line changed and whether repeatable earnings remain after the owner leaves. Revenue, visits, profit, and normalized EBITDA are different measures. A useful sale analysis separates them before drawing a conclusion about value. No universal discount or recovery period…

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An owner veterinarian (a woman in her fifties in a lab coat) and a new-graduate veterinarian (a man in his…

Key takeaways The new-doctor discount has mostly disappeared: companion-animal starters averaged $140,000. Established veterinarians earned 93% more than new graduates in 2001, versus 19% more in 2024. Debt belongs in the management conversation, not the diagnosis: indebted members of the class of 2025 averaged $212,499 in DVM debt, while the class-wide debt-to-income ratio was 1.4:1.…

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