Top Veterinary Marketing Trends for 2025

With the increasing competition and access to information about different services and products at the click of a mobile, 2025 is going to see new marketing trends taking over the market, and only those who have the ability to continuously evolve and learn new ways to market their veterinary practice will be able to succeed. Honestly, we know that as a practice owner, your main goal is to take care of the beloved pets and ensure the clinic operations are running smoothly, but while this may not be your main interest area, ignoring this can result in decreased clinic visits, a weakened brand name, and eventually impact the revenue of your practice.

Sad fact! Even if you have a qualified team of doctors and a great clinic, if you don’t have the right marketing strategies in place, you might have to take a hit on the revenue. With that goal, we are going to help you understand the top marketing and growth ideas that are simple and easy to execute.

1. Introduce Telemedicine for Pets

While it’s not always easy or possible to offer teleconsultations for major problems, providing telemedicine for follow-ups or minor concerns can make care more accessible and stress-free. You can start by promoting this service on your website and social media, emphasizing benefits like saving time and reducing stress for both pets and their owners.

To test how this works, try offering a small discount on telemedicine services. For example, “Teleconsult with Dr. Michael at 20% off compared to a clinic visit.” This approach works particularly well if you have limited space in your clinic and want to drive additional clients without the burden of overhead costs. Offering discounts not only saves time and money for pet owners but also allows you to serve more patients effectively.

And don’t think this is just about increasing consultations—it can also positively impact the value of your veterinary practice.

If you’ve read our blog, “9 Tips for Veterinary Practice Sellers,” you’ll know we discussed how Dr. Angie introduced telemedicine and other advancements in her clinic. These changes not only streamlined operations but also significantly increased her revenue. When she decided to sell her practice, buyers were impressed with her ability to stay ahead of market trends. As a result, she received a premium price for her veterinary practice.

2. Ride the Wave of Social Media Trends

We all understand the importance of social media in establishing brand identity and pitching as the best solution providers. While the impact of social media has been tremendous in the last decade, we have seen how small businesses have grown to multi-million-dollar setups with the right use of social media channels. 

How many times have you actually bought something or used a service after seeing an ad on YouTube or Facebook? Well, most of us do get influenced, and that’s how the buyer’s journey starts.

If you are a vet practice owner who is still thinking, “What should I post on social channels to make sure my core offerings are aligned well?” you just have to think like a pet owner. Just think about the daily struggles, needs, and questions of pet owners. It can be as simple as:

• “5 Things to Include in Your Pet’s Diet”
• “Why Walking Your Pet is the Key to a Long Life”
• “The Vaccine Schedule for New Pet Owners”
• Simple fun facts or general knowledge can help the audience understand more about your clinic.

Over time, your clinic might be seen as the source of information and the go-to clinic for pet owners.

Don’t forget to use trending hashtags and encourage clients to share pet pictures tagging your clinic—it’s an instant engagement booster.

3. Launch Wellness Plan Subscriptions

To drive continuous revenue, one technique that works well is subscriptions. You might be thinking, “Yes, alright, but how will this fit into my veterinary clinic?” Here’s what you can do: offer monthly or annual wellness plans that include routine checkups, vaccinations, and preventive care. You can market these plans as convenient and cost-effective.

Remember—social proof is very important, so you should use client testimonials to showcase how these plans provide peace of mind and financial savings.

For example, review James Horner Vets’ website to see how they are marketing their wellness plans. Additionally, check out the informational video below to see how vets are promoting their subscription plans.

4. Boost Your Online Presence With Google Reviews

Just for a second, think that you need a service or want more information about a local dental clinic near you. What would you do first? Like most of us, you would probably search for “Best dental clinic near me” or “Best clinic in New York” or something similar. Then, you would review a few of the options, and if you’re using the service for the first time, chances are you’d choose the clinic with better Google reviews.

Similarly, for a veterinary clinic, positive reviews can be a game-changer. If you haven’t set up your Google My Business yet, we encourage you to do so immediately. Here’s a video for your reference:

The next question you might have is how to get positive reviews. Honestly, if your services are excellent, you’ll naturally get great reviews. However, we understand that in today’s busy world, clients might forget to leave a review. You can address this by sending follow-up emails to satisfied clients, asking them to leave reviews and providing a direct link to your Google review page.

Respond to all reviews—thank happy clients and address concerns professionally. This builds trust and improves your local SEO.

Imagine this: a pet owner searches for a vet near them. Your clinic stands out with glowing reviews, and they book an appointment instantly. Sounds like a win, right? Let’s get started today!

5. Collaborate With Local Pet Businesses

This is a great tip for clinics that are new and looking to increase walk-ins. The important step for you is to team up with pet groomers, trainers, and boutiques to cross-promote clinic services. For example, offer discounts to their clients and encourage them to do the same for yours.

If you have an online booking system in place, you can assign specific codes to different partners. For instance, use “Gr20” for referrals from Groomer and offer a 20% discount on the first visit. This approach will help you track which channels are performing best and where you should focus your efforts.

Remember: These partnerships tap into a pre-built audience of pet lovers.

6. Send Personalized Email Campaigns

We are sure that like most of us you also get a lot of emails or SMS from companies trying to sell their services to you and when you haven;t even signed up for those. In 2025, personalization is the key. If the clients have agreed to receive the marketing information via subscribing to your newsletter or any of the forms on your website, you need to ensure that you stay connected with clients through regular emails. You can start by sharing seasonal pet care tips, reminders for vaccinations, and exclusive offers. Tools like Hubspot,  active campaign or similar have capability to help use email segmentation to deliver content tailored to specific groups, like puppy owners or senior pet parents.

Check few examples from – Selzy

7. Upgrade Your Website

Well, it goes without saying that your website is often the first impression for potential clients. You need to ensure it is easy to navigate, contains all the information pet owners might need, and includes features like appointment booking and live chat to help with conversions. Don’t forget to showcase the credentials and expertise of your team members, as this helps boost the confidence of potential clients.

For inspiration check out the examples of a great veterinary website from Ivet360

Conclusion

To conclude, it’s easy to say that adopting these 7 marketing ideas can elevate your veterinary practice in 2025. From leveraging technology to building community connections, these strategies position your clinic for growth and success.

Which idea are you most excited to try first? Share your thoughts—we’d love to hear from you!

And honestly, this will also help when you decide to sell your veterinary practice. Practices with streamlined and established marketing channels that drive continuous revenue are often seen as winners in the eyes of potential buyers and can help you secure a premium value.

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